ENVIROlocity™

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How to do an Instagram Takeover to expand your reach

Anyone who works with me knows I’m always talking about how to stand out in a crowd, especially on social media. I recently had an experience that increased my followers on Instagram by 10% in just a week. Considering my goal was first and foremost to share career advice with a group of amazing future environmental heroes and secondarily gain 4 or 5 new followers, I’d say it was a great success. The additional bonus was that it was super simple to execute.  

This experience was with Instagram Takeovers. If you don’t know what a takeover is, it basically means your hand over the keys to your profile to someone else and let them create posts, go live, and share stories with your audience.

This opportunity came about, no surprise, through networking (another topic I’m always talking about). I had given a presentation at SUNY-ESF several months prior and a career advisor there mentioned my name to the Rockland Conservation Corp. Subsequently, their...

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