ENVIROlocity™

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3 Step Personal Branding for Environmental Professionals

Picture a banker, a baker, a pet shop owner, and an engineer. You could create a particular avatar for each one. Now picture an environmental engineer. Did the picture change?

The reason for this is not stereotyping; it’s a reality that there are commonalities among the professions. Each of the persons in these professions got there because of a core set of values that they each have in common. These values then show outwardly.

The same is valid for environmental professionals. Environmental professionals’ values include things like a love of the outdoors, caring for animals, or caring about animal use as it pertains to sustainability, meeting new people, exploring, etc.  

There is more to your brand than just your general appearance. It is also your character, how you represent yourself, how you treat others, which all make up your reputation. This is the part that you want to be sure to take part in developing for these three reasons:

 Self-awareness

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